Wednesday, August 05, 2009

Interview with Joan Kelly of Fashion First



We are excited to share with you today a personal look at one of Seattle's leading ladies in the Fashion Industry.

We were honored when Joan Kelly Founder of Fashion First, and an instructor at The Art Institute granted us an interview with Fashion First being only weeks away. Fashion First has been slated as Seattle's leading fashion show by incorporating local retailers, an amazing team, and flawless execution to pull off this stylish event. If you have always wanted to attend a fashion show, but your list of excuses prevents you - brush those aside and join us this September as we gaze at the perfectly paired fall pieces to hit Fashion First's runway here in Seattle! Read below to find out more about this amazing woman and Fashion First!

Joan, tell us about where you were born/raised and how you settled in Seattle?

I was born in Greenwich, CT and Raised in the NY/NYC area.

What is one thing many people may not know about you?

I love the Grateful Dead!

Everyone wants to know what a day is like in the life of someone who is in the center of the fashion industry! What is usually the most exciting part of your day or week?

Monday morning! I wake up all rejuvenated and rearing to go!

How would you describe your own sense of style?

Classic and street-influenced.

If you can share Joan, what are some of the projects you are working on for remainder of 2009 and then 2010?

Fashion First, of course. The AIS show which I am involved in every year. And we have another Fashion show we are confirming; more details soon!

Since you are immersed in the industry/culture here in Seattle, how do you describe the fashion scene?

Better then San Fran or WASH DC. Burgeoning.

Do you think Seattle's fashion scene is evolving?

SURE. I think that is why I do what I do, to be apart of this scene's growth.

Joan, since we all are familiar with fashion bloggers, do you have a fashion blog you steal a quick read from here and there?

Well I am always about the Fashion First Blog, then there is IN Seattle National, the Sartorialist , NYMAG.com, and Customized Girl.


Okay so you have been asked by Vogue to recommend one beauty product, accessory, item of clothing…what would it be?

SHOES!

What is your favorite trend for this fall for both men and women?

Anything architectural and in black of course.

The Sixth annual Fashion First is right around the corner! Tell us what your day-to-day projects consist of from here on.

I am constantly on the phone, I easily make 100 phones calls a day! I focus my day around all the Fashion First marketing, sales, and all the details in order to make it a smashing success. Anything from dealing with all our fabulous retailers, reaching out to people about the event, or meetings with Seattle Magazine and The Starlight Foundation. I also teach at AIS 3 days a week and If I am lucky I sneek in a shoe sale or two. Or lunch. :)

You have a great team of women/men that help you each year execute a flawless event. Can you tell us a little about them?

They are Fantastic! I have the best team in town. Elena handles the press, Wendy handles the fashion show and Marissa runs the event.

Besides the Fashion First event, what are some of your favorite events in Seattle that are fashion/style oriented?

I know the Niemen’s opening is going to be great . I like the Diffa events. There are always fun!

One must ask, what is your largest style pet peeve?

Passive aggressive people!!


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